“The Weekender.  Because your weekend bag should not cost more than your weekend getaway”  – Everlane

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Once and awhile, I find a new retailer that really inspires me both with the product they produce and the execution of their message.  Eight months ago, I found Everlane and I have been a brand addict ever since.  Just last week, I got their first catalog and I was so impressed I thought I would post these photos of some of my favorite Everlane items.

Besides great product one of the selling points about Everlane is that as company they are committed to Radical Transparency – meaning they show you all of their costs and the cost associated with delivering the goods (including where it is made).  For every product the cost is listed out by material, labor and transportation providing a true cost and selling cost (mark-up).  They also note the traditional retail which makes you feel like you are getting a piece of quality clothing without the insane mark-up of other competitive brands.  It truly is an inspired business model selling great product at a real affordable price.  It is a straight forward message just as their fashion pieces are both elegant and basic – they are the perfect pieces to build out your wardrobe.  If you are not familiar with Everlane – check them out, it is well worth your time.

final_2Here are a few of my favorite pieces for the fall season:

Weekender + Bomber Backpack / Weekender (shown in Navy) comes in 12 colors and retails for just $95 and the Snap Backpack (shown in Navy) is available in 11 colors and retails for $65.  Both of them make a great weekend pair.  The backpack is perfect for my laptop, camera and book and the weekender is a great size for weekend worth of clothing.

Swing Trench + The Seed Stitch Raglan / The swing trench ($138) is perfect for the San Francisco winter (shown in Sage).  It is easy to throw on with jeans and but can also be dressed up.  It is the perfect layer piece!   If you are looking for a comfortable sweater that is easy to wear than the Seed Stitch ($60) is a great option – it wears like your old favorite sweatshirt, but provides a bit more warmth and structure.

Have a great weekend!

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